Photographic retail store - Vivian Street, Wellington
Cabinets of curiosity house a collection of equipment, illuminating the intricacy and wonder of the photographic world.
Previously a glass factory, this site was stripped of its suspended ceiling, and taken back to its original concrete shell. Part one of a two part fit out, the design accommodates both permanent and constantly changing in-store displays, providing large amounts of storage, and a film developing space.
The details here replicate the craftsmanship particular to the Victorian era - undertaken by a meticulous German joiner. Customers flash around the display cabinets bringing a level of playful interaction. A series of mirrors frame the viewer’s gaze, shifting the sightlines between stationary objects, and action taking place across the room. This space examines the consumable objects of our everyday lives, framing them in a way that heightens their status and appeal as specialised objects of beauty.